Methodology
Positions that hold. On every surface your prospects check.
Eleven years of method, applied across SEO, reputation management, and AEO. The disciplines differ in tactics; the architecture underneath does not. This page walks through how the work runs — audit first, baseline documented, execution at a defined cadence, reporting you can verify.
What stays constant. What varies.
Every engagement runs on the same substrate: a structured audit before any work begins, a documented baseline so movement is measurable, and transparent reporting on a defined cadence. What changes is the surface the methodology is pointed at.
SEO Architecture
The surfaces: commercial keyword rankings. The tactics: content architecture, link topology, on-page systems. The metrics: positions held, traffic share, keyword coverage.
Reputation Architecture
The surfaces: the SERP for your name. The tactics: property building, ranking defense across keyword variations. The metrics: controlled positions in the top ten, volatility absorbed.
AEO Architecture
The surfaces: ChatGPT, Claude, Perplexity, Google AI Overviews. The tactics: entity clarity, source positioning, structured answers. The metrics: presence and accuracy in AI-mediated responses.
The 1 vs 10 thesis
Operators who can rank ten properties for one search can rank one property for ten searches.
In standard SEO, you rank one property for one keyword cluster against a handful of competitors. Reputation management inverts the problem: ten properties, one search, against everything else on the internet — often against authority signals that took years to accumulate, across multiple keyword variations simultaneously. Most SEO operators can rank a site. Few can rank ten. The disciplines are the same skill applied to different sides of the same problem, and depth in the harder version compounds across every engagement the methodology touches.
How the work runs.
01
Audit and baseline
Structured assessment across the discipline’s surfaces before any work begins. Deliverable: the documented baseline. You see the starting state the same way I do.
02
Strategy architecture
The engagement designed against the baseline: targets, sequence, and the specific surfaces the work addresses. Deliverable: the engagement plan.
03
Execution at altitude
The work applied on a weekly cadence, with reporting artifacts that show what moved and why. Deliverable: weekly reporting you can verify against the live SERP.
04
Compounding
Sustained engagement deepens positions rather than maintaining them. Deliverable: quarterly trajectory reporting across the engagement’s full arc.
Same methodology. Three engagement scopes.
The methodology does not thin out at smaller scope. A single-discipline engagement — SEO, reputation, or AEO standalone — runs the full substrate: audit first, documented baseline, weekly cadence. A dual-discipline engagement adds coordination across the two surfaces where they intersect. The full integrated scope is The Court — all three disciplines coordinated as one engagement, where the compounding the thesis above describes operates across every surface simultaneously. Which scope fits is a function of your situation, not a default. The integrated scope has its own page if your situation calls for it.
The Court →Methodology pages are easy to write. The case study is where this one is verifiable — the same architecture, applied to my own search results, documented in real time.
See the case study →